Jayakumar K, MBA, IRCA (UK) Certified Lead Auditor – Recognized Faculty, Writer, Technologist, Data Analyst, Consultant, and New Media Professional

Expert in Generative AI (GenAI), BERT, RAG, Semantic Indexing, Web Ontology, and Information Disambiguation. Specializes in Digital Marketing, Data Analytics, Technical Web Journalism, Diffusion Model AI, and Community Management. A trusted advisor and Government Mentor for digital transformation initiatives, known for merging AI innovations with real-world web solutions.

About
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Jayakumar K – Expert in Information Disambiguation, GenAI-Powered Marketing & Web Intelligence

Jayakumar K is a pioneering New Media Strategist and Advanced Digital Marketing Expert with specialized expertise in Information Disambiguation and AI-powered Content Optimization. His groundbreaking framework integrates cutting-edge technologies such as BERT, Generative Engine Optimization (GEO), Generative AI (GenAI), Large Language Models (LLMs), Retrieval Augmented Generation (RAG), Semantic Indexing, and Web Ontology Structuring. This intelligent framework is widely adopted by public institutions, private enterprises, and law enforcement agencies for its precision, scalability, and reliability in navigating complex digital ecosystems.

With a robust foundation in Search Engine Optimization, Social Media Optimization, Online Reputation Management (ORM), Brand Strategy, and Digital Public Relations (PR), Jayakumar is a top-tier consultant in the evolving landscape of AI-Integrated Marketing.

Jayakumar's proficiency in Persona Engineering allows him to map user behavior accurately and align marketing narratives with business goals, ensuring high-performance outcomes in lead generation and digital reach. Ranked among Kerala’s top 10 digital marketing experts, he is also known for integrating Semantic Web Intelligence with GenAI for high-performance digital ecosystems.

Jayakumar is an IRCA-Certified Lead Auditor in Quality Management Systems (QMS), with expertise in ISO 9001:2015 and ISO 19011. He provides strategic input on KPI/ROI audits, digital compliance, and closed-loop performance analysis, enabling organizations to meet global standards and boost digital effectiveness. His AI-integrated audit and optimization methods ensure e-commerce, corporate, and public platforms operate with optimal efficiency, discoverability, and integrity.

Certifications

Apart from Post Graduation in Computer Science (MSc) and Master of Business Administration (MBA) in Systems Jayakumar has achieved PG Dip. in German (Deutsch) and Certification in Italian language also.

He has got certified in Web Journalism, Community Management from Meta (Facebook) and successfully completed Digital Marketing, Analytics, Data to Decision Making, and E-commerce from Google also.

Jayakumar has successfully completed RTI (Right of Information Act) from Institute of Management in Government (IMG), Govt. of Kerala during the period 2005

Current Positions/ Recognitions

Subject Matter Expert in Media Empanelment Committee at Information & Public Relations Department (I & PRD), Govt of Kerala Download

New Media Advisor at Mahatma Gandhi University, Kerala Digital University Download

Deputy Commander (Honorary Position) at Kerala Police Cyber Dome and have been recognised as “Top Contributors” during the period 2018, 2020 in online PR areas Download

Faculty web Journalism: Working with Kerala Media Academy and Instititute of Journalism (IJT) Trivandrum as Webjournalism guest faculty since 2010

Creative writings (Technical articles)

As a technology enthusiast Jayakumar has been been writing technical and educational articles in Major newspapers and I& PRD, Govt of Kerala Publications. 
  • Freelance Journalist in Mathrubhumi online
  • Freelance writer in Deepika
  • The HinduBusinessLine
  • MetroVaartha
  • Kerala Calling ( PRD Publication, Govt of Kerala)
  • Samakaaleenaa Janapadam ( PRD Publication, Govt of Kerala)

Education

  • MBA (Systems) , Vinayaka Missions Research University (VMRU)
  • Certified Lead Auditor (QMS) IIQM, Jaipur, India. (Approved by IRCA, UK)
  • MSc (Computer Science) , Kerala University
  • PG Dip. In Computer Application
  • Bachelor’s Degree in Science, University of Kerala

Jayakumar K is a leading digital marketing professional, web journalism faculty, and new media strategist in Kerala. With years of experience, he helps businesses achieve online success through effective digital strategies aligned with Google and social media algorithms.rtise, he helps businesses achieve online success through effective digital strategies. 

Jayakumar K is a renowned digital marketing professional in Kerala, who has made a name for himself through his expertise in the field. He has worked with major companies in India and abroad, helping them to devise digital marketing strategies that are aligned with Google and other social media algorithms. With his extensive knowledge and experience, Jayakumar has become a popular figure in the digital marketing industry in Kerala.
Jayakumar has had the opportunity to work with a diverse range of clients, including major IT companies in the Middle East, APAC region, Australia, the US, and India. His current role as Technical Director Digital Marketing at Enlight Associates in Trivandrum showcases his leadership and technical prowess in the field.

Jayakumar's skills in digital marketing have been sought after by many companies and organizations. He has provided digital marketing and online public relations support to major companies in Public sector and private sector. His contributions have been invaluable in helping these companies to reach a wider audience and increase their online visibility.

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Top Professional and educator in Digital Marketing and Online Public Relations Areas

Jayakumar is also known for his expertise in web journalism sector also. He is widely regarded as the best web journalism faculty in Kerala and has been taking classes at the Institute of Journalism in Trivandrum (IJT) and the Kerala Media Academy (KMA) in Cochin. His passion for teaching and sharing knowledge has helped to shape the next generation of digital marketing and web journalism professionals in Kerala.

Jayakumar K has made a significant impact in the digital marketing industry through his expertise and contributions. His work has helped many companies to achieve their marketing goals and reach a wider audience. He is also a highly respected figure in the field of web journalism and a dedicated teacher who has inspired many young professionals to pursue careers in digital marketing.

With a proven track record of providing digital marketing and online public relations support to major companies in India and abroad, Jayakumar has established himself as a prominent figure in the digital marketing industry in Kerala.

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The Visionary Digital Marketing Consultant and Mentor

Jayakumar is a visionary who understands the importance of linking his vision to strategic goals through effective technology implementation. He has always taken the responsibility of providing the right solutions in digital marketing, online public relations, lead campaigns, and programmatic advertising. As a cartographer, he is adept at identifying CRS, KPIs, marketing plans, and K-factors through closed-loop analysis.

Jayakumar has been entrusted with various government as well as private projects as a consultant and mentor in online PR, web auditing, social media management, digital marketing, and web journalism areas. With his expertise and experience, he has helped numerous businesses entities to achieve their strategic goals by implementing the right solutions.

In conclusion, Jayakumar's expertise in digital marketing and web journalism has made him a valuable consultant and mentor for various government and private projects. His ability to link his vision to strategic goals through effective technology implementation has helped businesses achieve their desired outcomes.

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Jayakumar's Digital Marketing Strategy and Plan

  • Jayakumar K, a renowned digital marketing expert in Kerala, develops dynamic strategies that incorporate insights from his extensive experience, best practices, trend analysis, and competitor research, as well as the most up-to-date algorithm changes in the digital marketing industry. He guarantees that any plan he proposes or implements will comply with the latest search engine and social media algorithms, despite its non-linear nature.
  • Always start off with guiding the respective client team with coHe begins his work by offering guidance to the client team on business content, taking into account the project's specific requirements, whether it pertains to digital marketing, social media management, or online public relations. He also provides expert guidance on various social media algorithms, siloing the website, checking for plagiarism and eliminating canonical issues, and implementing strategies across various platforms through a collaborative tagging process.
  • Jayakumar K, understands the significance of a K-Factor in developing an effective marketing strategy. He ensures that the proposed K-Factor is aligned with organic reach and paid campaign initiatives, such as CPC, CPM, PPC, CTR, Reach, impressions, and responses.
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Responsibilities and Major Entities Jayakumar has been in the lead role as a digital marketing strategist

  • Enlight Consultancy Services, as Technical Director- Digital Marketing and New Media
  • Sayus Consultancy, as Chief Technical Director and Mentor
  • CEARSLEG Technologies Pvt.Ltd, Digital Marketing services company as CEO
  • Surprisel Pte. Ltd, E-commerce Company in Singapore as Digital Marketing Head.
  • SIROCo Technologies Pvt. Ltd, as Director IT Operations
  • British AeroSpace(BAe) Systems, as Online Public Relations Head
  • Keltron Knowledge service Group as IT Training Project designing and in-charge
  • DeoGracia Pvt. Ltd, A New Media Management company in Technopark,Trivandrum as Project Manager
  • Nest Technologies, Technopark, Trivandrum
  • The Hindu national daily

During the tenure with above companies Jayakumar, from time to time, he was responsible to assist with sourcing, developing and defining frame-work and algorithms for Business Strategy planning, Online Branding, Reputation Management, Collaborative Marketing, and defining persona were also comes under the scope of his overall work.

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